Rosetta Stone Inc. is an educational software that helps individuals develop specific language skills. For this campaign, we wanted to focus on placing the ads in airports. The goal of the campaign was to get the viewer to question if they would be able to communicate on their foreign destination. With the use of Rosetta Stone’s iconic yellow as the basis for these billboard ads, they are primarily text based.
Transit Advertising, Copywriting, Typography, Branding
Spanish billboard advertisement for "Rosetta Stone". (Where is the bathroom?)
French billboard advertisement for "Rosetta Stone".
German billboard advertisement for "Rosetta Stone". (Where is the hotel?)
Transit ads in their environment, which would be located in airports around the world. Placed strategically in specific terminals.
